Privacy Policy

Privacy Policy

Effective Date: May 21, 2025

Florida Marine Upholstery ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and safeguard your personal information when you visit our website or engage our services. Please read this policy carefully. By using our website or services, you agree to the practices described herein. If you disagree, please discontinue use of our site.

1. Information We Collect

We collect information in two ways: directly from you, and automatically through your use of our website.

A. Information You Provide Directly

When you contact us, request a quote, or engage our services, we may collect:

  • Full name, phone number, email address, and mailing address
  • Vessel information (make, model, year, hull type, slip or marina location)
  • Project details, photos, measurements, or attachments you share with us
  • Payment and billing information for services rendered
  • Any communications you send us via phone, email, or web form

B. Automatically Collected Information

When you visit our website, the following data may be collected automatically:

  • IP address, browser type and version, and device type (desktop, mobile, tablet)
  • Operating system and browser plug-in details
  • Pages visited, time on page, referring URLs, and site navigation paths
  • Session and persistent cookies, web beacons, and pixel tags
  • Time-zone settings and language preferences

This data is used to improve website performance, analyze traffic trends, and measure marketing effectiveness. It does not identify you personally on its own.

2. Cookies and Tracking Technologies

We use the following types of cookies on our website:

  • Essential/Necessary Cookies: Required for core site functions such as form submissions and page navigation. The site cannot function properly without these.
  • Preference/Functionality Cookies: Remember your settings and choices to personalize your experience.
  • Analytics Cookies: Help us understand how visitors interact with the site (e.g., Google Analytics). Data collected is aggregated and anonymous.
  • Marketing/Advertising Cookies: Used by third-party platforms such as Google and Meta to serve relevant ads based on your browsing behavior.

You may disable cookies through your browser settings. Note that disabling certain cookies may limit site functionality. We also use web beacons (clear GIFs/pixel tags) in emails to track open rates and engagement.

3. Third-Party Tools and Advertising Partners

We may use the following third-party tools to operate and improve our website and marketing:

  • Google Analytics: Website traffic and user behavior analysis
  • Google Ads / Meta Ads: Paid advertising and remarketing campaigns
  • Contact Form / CRM Tools: To manage inquiries and project scheduling
  • Payment Processors: For secure transaction processing (subject to their own privacy policies)

Each third-party provider operates under its own privacy policy. We encourage you to review those policies independently. We do not control how these providers collect or use your data beyond what is disclosed in their own terms.

4. How We Use Your Information

We use the information we collect for the following purposes:

  • Responding to inquiries and providing project quotes or estimates
  • Scheduling consultations, appointments, and service visits
  • Communicating project updates, completion notices, and appointment confirmations
  • Processing payments, issuing invoices, and maintaining transaction records
  • Analyzing site usage trends and measuring marketing effectiveness
  • Sending promotional materials or service updates (only with your consent)
  • Complying with applicable laws, regulations, and legal obligations
  • Protecting our rights, property, and the safety of our customers and business

5. Sharing and Disclosure of Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following limited circumstances:

  • Service Providers: Trusted vendors who help us operate our website or run our business (e.g., hosting providers, payment processors, scheduling platforms, email services), bound by confidentiality agreements.
  • Legal Requirements: When required by law, subpoena, court order, or governmental or regulatory authority.
  • Protection of Rights: When we believe disclosure is necessary to protect the rights, property, or safety of Florida Marine Upholstery, our customers, or the public.
  • Business Transfers: In connection with a merger, acquisition, reorganization, or sale of all or substantially all of our business assets, your information may be transferred as part of that transaction. We will notify you via email or prominent site notice prior to your data becoming subject to a different privacy policy.
  • With Your Consent: We may share your information with other parties when you have given us explicit permission to do so.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, or as required by applicable law, accounting standards, or dispute-resolution obligations. Specifically:

  • Project and transaction records are retained for a minimum of 5 years to comply with business and tax reporting requirements.
  • Website usage data (analytics) is typically retained for no more than 26 months.
  • Marketing communication preferences and opt-out records are retained indefinitely to honor your choices.

When your information is no longer needed, we will securely delete or anonymize it.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Credit card and payment data transmitted to or from our site is protected using SSL (Secure Socket Layer) encryption. Access to personal data is restricted to authorized personnel only.

No method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

8. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Right to Access: Request a copy of the personal information we hold about you.
  • Right to Correction: Request correction of inaccurate or incomplete information.
  • Right to Deletion: Request deletion of your personal information, subject to legal retention obligations.
  • Right to Object or Restrict: Object to or request restriction of certain processing activities.
  • Right to Data Portability: Request your data in a portable, machine-readable format.
  • Right to Withdraw Consent: Withdraw consent for marketing communications at any time without affecting the lawfulness of prior processing.

California residents may also have rights under the CCPA/CPRA, including the right to know what personal information is collected, the right to opt out of the sale of personal information, and the right to non-discrimination for exercising privacy rights. We do not sell personal information.

To exercise any of these rights, contact us using the information in Section 14 below. We will respond within 30 days of receiving a verifiable request.

9. Marketing Communications and SMS Consent

We will only send you promotional or marketing communications if you have opted in to receive them. You may opt out at any time by:

  • Clicking the unsubscribe link in any marketing email
  • Replying STOP to any SMS/text message from us
  • Contacting us directly at info@floridamarineupholstery.com

If you opt in to SMS/text communications, message frequency may vary. Standard message and data rates may apply. Reply HELP for assistance. Reply STOP to unsubscribe. Carriers are not liable for delayed or undelivered messages. Consent to receive SMS messages is not a condition of purchasing our services.

10. Children's Privacy

Our website and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13 in accordance with the Children's Online Privacy Protection Act (COPPA). If you believe we have inadvertently collected such information, please contact us immediately and we will promptly delete it.

11. Third-Party Website Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices, content, or security of those sites. We encourage you to review the privacy policy of any website you visit before submitting personal information.

12. International Users

Our website is hosted in the United States and is intended for users located in the US. If you access our site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the US, where data protection laws may differ from those in your jurisdiction. By using our site, you consent to this transfer.

13. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. When we make material changes, we will notify you by posting the updated policy on this page with a revised effective date and, where appropriate, by sending an email notification prior to the change taking effect. Your continued use of our website or services after any changes constitutes your acceptance of the updated policy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

Florida Marine Upholstery
Phone: +1 (561) 403-3791
Email: info@floridamarineupholstery.com
Website: www.floridamarineupholstery.com